Square Enix Abandons Exclusivity for PlayStation
Square Enix has introduced a new multi-platform strategy. The company has outlined an ambitious plan aimed at expanding the reach of its franchises and strengthening its game portfolio, ensuring access to a broader global audience, both in AAA games and on portable devices.
At the core of the strategy is the goal of creating a "production footprint" that will allow for the regular release of games that exceed consumer expectations. To achieve this, Square Enix is reorganizing its internal structure, bringing together creative studios that previously worked independently to optimize game production and distribution. This centralized approach will enable more efficient management of human resources and the creation of a diversified game portfolio with a focus on high quality.
The new phase, called "Square Enix Reboots and Awakens," represents a reboot for the company to position itself in the face of challenges and opportunities in the global entertainment market. Transitioning to a multi-platform model will leverage an extensive brand portfolio, not only of new releases but also of well-known franchises, strengthening competitive positions and expanding the user base. Another priority is increasing digital sales, with the company investing in marketing initiatives and integrating sales and advertising functions to enhance efficiency and returns.
Through this strategy, Square Enix aims to ensure revenue stability by combining the creation of new opportunities with the strengthening of organizational infrastructure.
